WHAT I STAND FOR

Urson Russell – Common Sense for California Assembly District 73

(Serving Costa Mesa, Irvine, and part of Tustin) Urson Russell is not a politician—he’s a problem-solver, a business leader, and a lifelong Southern Californian who knows what makes this state extraordinary. Born and raised in SoCal, Urson celebrates the unmatched lifestyle that lets you surf at dawn, tee off by 9 a.m., and hit the slopes under the stars—all in one day. Now, he’s running for State Assembly to bring that same energy, accountability, and results-driven leadership to Sacramento.

For 30 years, Urson has built and led businesses in operations, logistics, production, sales, training, and team management. He co-founded a company that pioneered high-tech lithium golf car fleets—sleeping on the office floor to deliver the first order—and helped launch a wearable camera company designed to keep people in the moment. Today he makes the best storage bags in the world, helping to eliminate single-use plastics and giving back to save the oceans, waterways, and landfills. 

Urson believes that elections are the most fundamental part of keeping a healthy government serving the people.  Elections have a community impact on your daily life by “who” is overseeing that the basic requirements of government are being upheld.  He has led a movement for people across California to learn more about our election administration systems and to educate others on how we return to a common sense solution that puts communities first over Sacramento. 

Urson is a fanatic for common sense, equal justice, and accountability. He believes government is simple: take taxpayers fund and government delivers security, tranquility, general welfare, defense, and protection of unalienable rights—nothing more, nothing less. No excuses, no waste, no favoritism.

He stands firmly with parents, demanding informed consent and institutional accountability—schools, healthcare, and government must assist families, never override them. On immigration, he supports a secure, merit-based system: protect citizens first, uphold legal residents who contribute and assimilate, and offer a compassionate, vetted path for those truly seeking the American dream.

Urson leads by example. He’s ready to cut through the noise, fix what’s broken, and deliver real results—for this generation and the next.

Urson Russell: Real Leadership. Real Solutions. Real Accountability.